For moments that matter.

Beautiful timepieces hand assembled in Canada.

sub rosā

Sub Rosa is latin for 'under the rose' – meaning subtle, clandestine, unspoken.

We build timepieces by hand that tell your story. Together, we take your moments of meaning and blend them with beautiful watchmaking.

Featured comission

Confidence is a Choice.

"Confidence is a choice" are words to live by for our client JL. As a leadership and performance coach, these words have been a catalyst for change amongst hundreds of people around the world.

We built this custom chronograph to reflect who he is: energetic, inspirational, and vibrant. Using his favourite colours, and featuring the words that have changed the lives of many, including his own, this piece serves as a reminder of what he’s built and what lies ahead.

A selection of our work

You’ll know when it’s time.

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