Bespoke watchmaking
Our Custom Department specializes in designing and building one-of-a-kind timepieces that reflect your identity, mission, or organization. From individual commissions to large-scale team projects, every custom Subrosa is built with precision, durability, and purpose.
Our designers, your vision.
Our team can quickly and efficiently develop a customized, high-quality design that reflects your mission, team, identity or values.
- Military Teams
- Police, Fire and Special Forces
- Retirement or career milestone
- Special appreciation
- Corporate Teams, Clubs and Collectors
- Individuals wanting a customized or personalized piece
Frequently asked questions
What can be customized?
Most of our custom builds start with choosing a 'base' model from our core collection and working with our designers to modify components to reflect your vision.
What we can customize
- Case colour
- Bezel colour
- Dial colour and design
- Delete date function
- Minute / hour / seconds hand
- Caseback engraving
- Strap colour / material
Our Process
Our design and production process is collaborative
- Consultation – Discuss your goals, concept, and preferred specifications.
- Design & Proofing – Our design team develops artwork and layout samples for approval.
- Sample produced - only required for orders more than 20 units
- Production – Your watches are assembled, tested, and quality checked in Canada.
- Delivery – Secure shipping worldwide with tracking.
How long does production take?
Build times vary depending on the complexity of your design and how busy our production schedule is. Typically approx 3-4 weeks. We will confirm anticipated timelines when we have the initial consultation for your order.
Where are your products manufactured?
Our products are manufactured both locally and globally. We carefully select our manufacturing partners to ensure our products are high quality and a fair value.
What is the minimum order quantity?
There is no minimum order quantity, although on larger orders we are able to offer you a quantity discount.